Typical job description language is often abstract and imprecise. It leaves the candidate without a good understanding of the role and performance expectations, if their knowledge, skills, and abilities will help them succeed, and whether the organization’s culture aligns with their values and working style. And many organizations mistakenly use job descriptions as their ad content. Direct, honest language allows your future employees to understand you better. This step-by-step guide will help you clarify your ad message with a position overview that directly appeals to every candidate’s desire to find meaningful work. With this approach, you’ll receive more qualified resumes from your job postings.