Staffing Advisors is proud to have partnered with The Monitoring Association (TMA) in the selection of its Chief Executive Officer, Whitney A. Doll. TMA is a $3MM international trade association with a dedicated staff of eight and a highly expert, engaged volunteer community. TMA serves approximately 280 member companies spanning all industry sectors, including monitoring centers, video monitoring companies, systems integrators, service providers, installers, consultants, and product manufacturers. TMA is also an ANSI Accredited Standards Developing Organization. Read TMA’s full announcement here.
“We are thrilled to welcome Whitney to TMA. Over the course of her career, she has consistently demonstrated a distinct commitment to innovation and customer success. The depth and breadth of her leadership skills set her apart among the candidates we met. With her combination of knowledge, talents, and experience, she is uniquely qualified to strengthen our value proposition and to accelerate membership growth and engagement.”
— TMA President Steve Butkovich
About the Search for TMA’s Next CEO
After a deep discovery process to identify the organization’s most critical business issues and strategic priorities, Staffing Advisors sought a highly experienced executive to lead the association through an exciting chapter of technological transformation while connecting TMA’s programs, events, advocacy, and operations around a clear goal: delivering practical, high-impact value to members.
The search was led by Staffing Advisors Founder & President Bob Corlett, with the support of Vice President of Operations and Strategy Brooke Lockhart and the entire Staffing Advisors team.
Working closely with the search committee, board, and key stakeholders, Staffing Advisors surfaced several key focus areas in which the new leader would drive impact. A summary of each is listed below:
- Board Governance. Surface high-impact issues and offer clear recommendations to help the Board focus on the decisions that matter most. Leverage the board’s deep industry expertise while adding context from market research and external engagements to guide TMA’s strategic direction.
- Industry Relations and Advocacy. Serve as an ambassador for TMA, raising the organization’s visibility across public safety, industry, and policy communities. Build and maintain relationships with public agencies, peer associations, standards bodies, and policymakers to advocate for member interests and enhance TMA’s influence.
- Membership and Marketing. Enhance member value through a segmented approach that reflects the needs of traditional and emerging players in the industry. Define and strengthen TMA’s value proposition and grow membership through targeted offerings, data-informed engagement strategies, and trade-offs between legacy services and new opportunities. Apply a marketing framework to identify gaps, refine messaging, and promote TMA’s impact to members and the broader sector.
- Standards, Programs, and Events. Stay informed about relevant technologies and regulatory and legislative developments to guide the evolution of key standards, programs, and events, including TMA’s Annual Meeting and Ops-Tech. Evaluate legacy offerings like Five Diamond Certification and align them with current industry expectations, sunsetting initiatives as appropriate.
- Strategic Vision and Implementation. Shift the organization’s stance from reactive to proactive by translating emerging trends—such as AI-driven and video monitoring—into strategies that support the future of the industry. Set measurable goals, drive implementation, and ensure all efforts create relevance and member value.
- Team Leadership. Determine the right structure to ensure teams are properly equipped to support the organization’s strategic direction within a positive and supportive work environment.