Director of Digital Fundraising

Kidney disease affects more than 1 in 7 US adults—that’s 35.5 million Americans. With an unmatched scope of programs, the American Kidney Fund (AKF) directly supports patients and caregivers wherever they are in the fight against the disease, from prevention to post-transplant living. As Director of Digital Fundraising, you will lead the strategy, execution, and growth of AKF’s digital fundraising efforts, with a focus on increasing donor engagement and revenue across all digital channels, including email, SMS, web, SEM programmatic advertising, and paid/organic social. This is an opportunity to join a high-performing and collegial fundraising team that consistently exceeds growth targets and plays a critical role in securing financial support for one of the nation’s most trusted nonprofit organizations.

This is a highly collaborative role where you’ll work closely with your direct supervisor, the Senior Director of Individual Giving, as well as the Chief Development Officer, the marketing and communications team, and other departments across AKF. You’ll also manage vendor partnerships to ensure seamless execution of multi-channel campaigns that support and enhance established programs. You’ll shape a comprehensive digital fundraising strategy that drives conversions across a $3M+ (and growing) portfolio—including online giving, car donation program, peer-to-peer fundraising, and planned giving. We’ll look to you to bring a holistic, data-informed perspective to the portfolio, regularly evaluating performance across channels, optimizing where possible, and prioritizing areas with the greatest potential for impact and revenue growth. You’ll be stepping into a well-developed function with a strong infrastructure, clear goals, exceptional leadership, and the resources you need to succeed.

How You’ll Make an Impact

Your work will help ensure that every digital touchpoint builds trust, drives giving, and deepens donor connection to our mission. Success in the first 1–2 years will be demonstrated by:

• Designing and implementing integrated digital strategies across email, paid media, social, and web to drive donor engagement and revenue, ensuring all campaigns are optimized for performance and align with AKF’s brand and strategic goals.
• Using the full capabilities of Engaging Networks and Raiser’s Edge to drive smarter segmentation and automation, while analyzing platform data to inform campaign strategy and strengthen donor acquisition, retention, and long-term engagement.
• Collaborating with internal teams and vendors to coordinate messaging and campaign execution, ensuring a seamless donor journey across all programs and platforms.

Work Environment, Salary, and Benefits

• You’ll enjoy a hybrid work schedule with an average of 1 day in-office weekly in our North Bethesda, MD, office. We currently support employees in Maryland, Virginia, Washington, DC, Pennsylvania, and West Virginia. Occasional out-of-town travel may be required (less than 5%).
• The budgeted salary range for this position is $120K – $125K plus 3-6% bonus potential. AKF offers comprehensive benefits, including a matching 403b retirement plan, health, dental, vision, and life insurance, short- and long-term disability, flex spending, and generous leave.
• Additional perks include paid underground parking, Metro subsidies, employee-led recognition and social events throughout the year, and shorter workdays on Fridays.
• You are joining a diverse team of open, collaborative, and supportive colleagues who care deeply about our mission, the people we serve, and each other. AKF is financially secure and led by a national board of trustees that is appropriately engaged, supportive, and appreciative of the team. We’re proud to be recognized as one of the NonProfit Times’ “Best Nonprofits to Work For” in 2025, an honor we’ve received four times in recent years.

Responsibilities

Digital Fundraising Strategy and Program Support

• Lead strategy and execution for AKF’s online giving program, developing integrated multi-channel digital campaigns (email, paid media, social media, SEO, website, donation forms, and digital tools) in collaboration with internal teams and external vendors to increase revenue and donor engagement.
• Collaborate with the Individual Giving and Direct Mail teams to incorporate cross-channel fundraising strategies that increase giving and grow the Circle of Champions and Partners for Change programs.
• Assess and implement testing strategies across digital channels; track and analyze performance data to recommend and execute data-driven optimizations.
• Oversee the creation of cultivation and stewardship communications to engage, retain, and upgrade donors through personalized digital touchpoints.
• Manage the day-to-day operations and digital promotion of AKF’s car donation program, including vendor oversight and collaboration with the marketing team.
• Work closely with the internal teams and external vendors to increase revenue from KidneyNation and Facebook fundraising. Lead strategy execution across social media, digital stewardship, and peer-to-peer platforms. Act as the main liaison to fundraising platforms, optimizing features, enhancing participant experience, and tracking key digital metrics.
• Support digital efforts in planned giving in partnership with the Senior and Associate Directors of Individual Giving.

Technology & Data Integration

• Work in partnership with Marketing, Constituent Data, and IT to ensure Engaging Networks (eCRM) is used effectively and efficiently for all fundraising needs.
• Partner with data and email teams to ensure clean data entry, accurate coding, ask string logic, and campaign performance reporting.

Collaboration With Marketing and Communications

• Work with the marketing and communications team to align digital fundraising campaigns with brand standards and marketing initiatives, ensuring a seamless donor experience.
• Recommend and analyze CTAs across platforms and work with internal partners to improve donation page functionality and conversion rates.

Leadership

• Lead regular digital fundraising meetings with clear agendas, follow-ups, and report on performance and progress toward goals.
• Develop and manage an annual strategic plan and budget for all digital fundraising channels (email, SMS, search, display, paid social), including projections, timelines, and investment recommendations.
• Build and maintain strong cross-departmental relationships to align strategies, share insights, and create integrated fundraising solutions that advance AKF’s goals and objectives.

Qualifications

• 8+ years of experience leading digital fundraising in a nonprofit environment, ideally with responsibility for a $1M+ annual portfolio.
• Proven success leading a digital fundraising program using multi-channel strategies to achieve measurable results in donor acquisition, retention, and revenue growth.
• Hands-on experience with ECRM and donor database platforms; Engaging Networks and Raiser’s Edge NXT preferred (similar platforms acceptable).
• Demonstrated ability to manage budgets and vendor relationships to execute fundraising campaigns effectively and efficiently.
• Demonstrated ability to work cross-functionally and align digital fundraising efforts with broader organizational goals.
• Excellent writing, editing, and communication skills.
• Strong project management skills, with the ability to juggle multiple priorities, timelines, and deliverables.
• Experience in a nonprofit health or voluntary health organization is a plus.

About the American Kidney Fund

The American Kidney Fund fights kidney disease on all fronts as the nation’s leading kidney nonprofit—no kidney organization impacts more lives than AKF. We are grateful to our big-hearted donor community that makes all of this work possible. From prevention through post-transplant living, we are proud to be there by the sides of patients through every challenge that comes their way.

AKF’s vision is a world without kidney disease. Until that day comes, we believe that every kidney patient should have access to health care, and every person at risk for kidney disease should be empowered to prevent it. Ninety-seven cents of every dollar we spend goes to patients and programs. One of the nation’s highest-rated nonprofit organizations, AKF has held Charity Navigator’s highest 4-star rating for 20 years running and holds the Candid (formerly GuideStar) Platinum Seal of Transparency.

Staffing Advisors is committed to reducing bias in every aspect of the hiring process. We have long recommended a competency-driven approach to hiring. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. We encourage you to apply even if your experience is not a 100% match with the position description; we will consider people from a variety of backgrounds and career experiences.